The lower classes use more restrictive codes than the upper classes.How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?
A) The promotion to the working-class man should emphasise his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasise the long-term consequences of the choice.
B) The promotion to the working-class man should emphasise the long-term benefits of insurance, while the upper-class promotion should emphasise the short-term consequences of the choice.
C) The promotion to the working-class man should emphasise pictures while the upper-class promotion should emphasise words.
D) Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.
Correct Answer:
Verified
Q6: Mothers with preschool children are the fastest-growing
Q22: In school, it always seemed as if
Q26: Psychologists use the term homogamy to describe
Q26: Richard worked very hard on his grades
Q31: Which of the following is NOT a
Q36: When people are differentiated in terms of
Q38: Sixteen-year-old Michael wanted a car. One evening
Q38: A person in the middle class, but
Q39: If the super rich bought "shredded Levi's
Q40: The _ marketing perspective recognises that people
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents