The ________ marketing perspective recognises that people sort themselves into groups on the basis of the things they like to do,how they like to spend their leisure time,and how they choose to spend their disposable income.

Question

Quizplus · Accepted Answer

The marketing perspective that recognises how people sort themselves into groups based on their leisure activities and spending habits is known as lifestyle marketing. Personality marketing focuses on buyers' personalities, motivations marketing focuses on why they buy, and social marketing focuses on how external factors influence buyer decisions.

The ________ Marketing Perspective Recognises That People Sort Themselves into Groups