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Which of the Following Is True Regarding Using the Internet

Question 5

Multiple Choice

Which of the following is true regarding using the Internet for marketing research versus more traditional techniques such as telephone?


A) the Internet tends to produce dramatically different results
B) most clients prefer traditional techniques
C) the Internet tends to yield similar research findings compared to traditional techniques
D) research on the Internet tends to be less valid
E) it is more difficult to obtain a large sample in an Internet study

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