Determining what consumer attitudes are with regard to a particular product and its advertising would be part of the _________ function in marketing research.

Question

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The descriptive function in marketing research is concerned with describing market variables or characteristics, such as consumer attitudes, behaviors, and preferences. In this case, determining consumer attitudes toward a product and its advertising would fall under the descriptive function. The other options (diagnostic, predictive, and forecasting) are more focused on analyzing and predicting relationships between variables, rather than simply describing them.

Determining What Consumer Attitudes Are with Regard to a Particular