Which of the following might provide a good reason not to conduct marketing research?

Question

Quizplus · Accepted Answer

If decision making data already exists, there may not be a need to conduct additional marketing research. However, if the data is outdated or incomplete, then research may still be necessary. Reasons such as insufficient time and no budget allocated are not good reasons to avoid conducting marketing research as they can negatively impact decision-making and ultimately the success of a business. Therefore, option E is not correct.

Which of the Following Might Provide a Good Reason Not