When a research firm conducts focus groups to test 3 potential ad concepts for its client,they are using which type of applied research?
A) programmatic
B) selective
C) evaluative
D) diagnostic
E) none of these
Correct Answer:
Verified
Q34: Marketing research is seldom related to making
Q35: Marketing research is used only when marketers
Q36: Managers are typically more interested in basic
Q37: It is more profitable for marketers to
Q38: Which of the following is not one
Q40: Most marketing research studies which aim to
Q41: Marketing research moved out of its early
Q42: The explanation of data or actions is
Q43: The concept of market segmentation was introduced
Q44: The decision of how to communicate a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents