It is more profitable for marketers to keep existing customers than to acquire new ones.

Question

Quizplus · Accepted Answer

Acquiring new customers can be expensive and time-consuming, while retaining existing customers usually costs less and provides more predictable revenue. Additionally, satisfied customers are more likely to make repeat purchases and recommend the brand to others, which can bring in new business through positive word-of-mouth. Therefore, it is generally more profitable for marketers to focus on retaining their existing customer base rather than constantly trying to acquire new customers.

It Is More Profitable for Marketers to Keep Existing Customers