Recently,an article about changing consumer predispositions toward low involvement purchases appeared in the Journal of Marketing.Chances are this article would be classified as applied research.
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Q12: In practice, a marketing research department's goal
Q48: Applied research is often conducted in universities.
Q50: Communication of the results generated by marketing
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Q52: Conducting online surveys is the only significant
Q54: Applied research focuses on abstract theory to
Q55: According to the concept of return on
Q56: Two of the more important determinants of
Q57: The marketing concept is solely focused on
Q58: Recent studies show that Internet marketing research
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