Applied research focuses on abstract theory to expand the frontiers of marketing research.

Name: Applied research focuses on abstract theory to expand the frontiers of marketing research.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Applied research focuses on solving practical problems or answering specific questions, while basic research (also called abstract or pure research) focuses on expanding knowledge and theory. Therefore, it is basic research, not applied research, that aims to expand the frontiers of marketing research.

Applied Research Focuses on Abstract Theory to Expand the Frontiers