Station WPKE radio has been using Arbitron for to produce numbers it can use to sell advertising to its customers.Since beginning to use Arbitron's rating service their ratings have fluctuated widely and wildly from measurement to measurement.WPKE is located in a small town on the edge of the Arbitron rating area.The rating area is about 120 miles in diameter contain several large cities,but the station provides coverage for only the county in which it resides,which is sparsely populated.WPKE's advertisers are getting hesitant concerning the coverage they are getting.What should WPKE do?

Question

Quizplus · Accepted Answer

The Answer of Station WPKE radio has been using Arbitron for to produce numbers it can use to sell advertising to its customers.Since beginning to use Arbitron's rating service their ratings have fluctuated widely and wildly from measurement to measurement.WPKE is located in a small town on the edge of the Arbitron rating area.The rating area is about 120 miles in diameter contain several large cities,but the station provides coverage for only the county in which it resides,which is sparsely populated.WPKE's advertisers are getting hesitant concerning the coverage they are getting.What should WPKE do?

Station WPKE Radio Has Been Using Arbitron for to Produce