Question 1

You work for a marketing research supplier and one of your clients indicates that he would like to see the raw data for a recent study,including all of the names and phone numbers of respondents.What do you do?

Accepted Answer

The answer of You work for a marketing research supplier...

Question 2

What is the difference in a syndicated marketing research firm and a field services
marketing research firm?

Accepted Answer

The answer of What is the difference in a syndicated...

Question 3

Compare and contrast the two types of utilitarianism.

Accepted Answer

The answer of Compare and contrast the two types of...

Question 4

List and explain the sequence of activities undertaken by a typical field service company as mentioned in the book:

Accepted Answer

The answer of List and explain the sequence of activities...

Question 5

Station WPKE radio has been using Arbitron for to produce numbers it can use to sell advertising to its customers.Since beginning to use Arbitron's rating service their ratings have fluctuated widely and wildly from measurement to measurement.WPKE is located in a small town on the edge of the Arbitron rating area.The rating area is about 120 miles in diameter contain several large cities,but the station provides coverage for only the county in which it resides,which is sparsely populated.WPKE's advertisers are getting hesitant concerning the coverage they are getting.What should WPKE do?

Accepted Answer

The answer of Station WPKE radio has been using Arbitron...

Question 6

Your company has decided it needs some marketing research done.However,you are inexperienced in the evaluation of research suppliers.What are some things to consider in the selection of a marketing research supplier?

Accepted Answer

The answer of Your company has decided it needs some...

Question 7

Your company has decided it needs some marketing research done.However,you are inexperienced in the evaluation of research suppliers.What are some things to consider in the selection of a marketing research supplier?

Accepted Answer

The answer of Your company has decided it needs some...

Question 8

A custom ad hoc research firm is attempting to develop a template for measuring community assessment,that it can market and administer communities in general.It decides to construct a relatively comprehensive questionnaire with the goal of determining which questions are the most important generally in a community assessment.Who would the research firm want to sample for such a study and who would provide the sample frame?

Accepted Answer

The answer of A custom ad hoc research firm is...

Question 9

Radio station KOOL is in a large metropolitan area,and is having trouble selling advertising space to advertisers.The advertisers contend that they don't know how much coverage they are getting by advertising on KOOL.What kind of data collection strategy should KOOL undertake?

Accepted Answer

The answer of Radio station KOOL is in a large...

Question 10

Within a client's firm,there are various internal users of the marketing research results.Discuss three (3)of the internal users and an example of how each uses the data they receive.

Accepted Answer

The answer of Within a client's firm,there are various internal...

Quiz 2: The Marketing Research Industry and Research Ethics

You work for a marketing research supplier and one of your clients indicates that he would like to see the raw data for a recent study,including all of the names and phone numbers of respondents.What do you do?

What is the difference in a syndicated marketing research firm and a field services marketing research firm?

Compare and contrast the two types of utilitarianism.

List and explain the sequence of activities undertaken by a typical field service company as mentioned in the book:

Your company has decided it needs some marketing research done.However,you are inexperienced in the evaluation of research suppliers.What are some things to consider in the selection of a marketing research supplier?

Your company has decided it needs some marketing research done.However,you are inexperienced in the evaluation of research suppliers.What are some things to consider in the selection of a marketing research supplier?

Radio station KOOL is in a large metropolitan area,and is having trouble selling advertising space to advertisers.The advertisers contend that they don't know how much coverage they are getting by advertising on KOOL.What kind of data collection strategy should KOOL undertake?

Within a client's firm,there are various internal users of the marketing research results.Discuss three (3)of the internal users and an example of how each uses the data they receive.