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Marketing Research Study Set 2
Quiz 16: Statistical Testing of Differences and Relationships
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Question 1
Multiple Choice
In a beer consumption study,a researcher makes an assumption that males will consume more beer per week than females; this can be stated in a:
Question 2
Multiple Choice
Which of the following is the first step in hypothesis testing?
Question 3
Multiple Choice
Which of the following is not a step in hypothesis testing?
Question 4
Multiple Choice
What type of data would be necessary to have when testing for differences in means?
Question 5
Multiple Choice
Samples in which the measurement of a variable in one population may influence the measurement of the variable in the other are called:
Question 6
Multiple Choice
When do you say the difference between two numbers is statistically significant?
Question 7
Multiple Choice
Suppose in our sample results we find that males average drinking five soft drinks per week,compared with six soft drinks per week for females.In the absence of additional analysis,what type of difference has been illustrated?
Question 8
Multiple Choice
The hypothesis of the status quo is typically referred to as the ______________ hypothesis.
Question 9
Multiple Choice
What is the meaning of testing a hypothesis at an alpha level of 0.05?
Question 10
Multiple Choice
What is the purpose of hypothesis testing?
Question 11
Multiple Choice
Why is the null hypothesis called the hypothesis of the status quo?
Question 12
Multiple Choice
For comparing means,most statistical software packages use which test?
Question 13
Multiple Choice
In testing a hypothesis about means,if the sample size was less than 30,then the appropriate statistical test would be?
Question 14
Multiple Choice
In most statistical software packages,the t-test is often substituted for which test statistic?
Question 15
Multiple Choice
What kind of error is being made if the researcher fails to reject the null hypothesis when it is,in fact,false?
Question 16
Multiple Choice
What is the purpose of statistical inferences?
Question 17
Multiple Choice
A market researcher is trying to determine whether males differ from females with regard to the following question: Do you drink soft drinks? Which of the following tests would be most appropriate?