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Marketing Research Study Set 2
Quiz 16: Statistical Testing of Differences and Relationships
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Question 21
Multiple Choice
Hypotheses are stated in two basic forms: __________ & _____________.
Question 22
True/False
The z-test would be appropriate for testing three or more proportions when the sample size is less than 30.
Question 23
True/False
If a particular difference is large enough to be unlikely to have occurred because of chance or sampling error,then the difference is statistically significant.
Question 24
True/False
In marketing research,the basic motive for making statistical inferences is to generalize from sample results to population characteristics.
Question 25
Multiple Choice
The number of observations minus the number of assumptions necessary to calculate a statistic equals:
Question 26
Multiple Choice
A test to determine whether the difference between proportions is greater than would be expected because of sampling error is which of the following?
Question 27
Multiple Choice
A researcher is attempting to determine which ethnic group is more likely to go to the movies at a movie theatre.The dependent variable is metric.Which of the following tests is most appropriate?