If the goal of the research was to discover the attitudes,feelings,and motivations of a heavy user of a product,then the preferred type of research would be _______.
A)quantitative research
B)qualitative research
C)process analysis
D)formal analysis
E)none of these

Question

Quizplus · Accepted Answer

Qualitative research allows for in-depth exploration of attitudes, feelings, and motivations, making it the preferred type of research when studying heavy product users. Quantitative research deals with numerical data, process analysis focuses on improving efficiency in operations, and formal analysis is concerned with the structure of a system rather than individual attitudes and motivations.

If the Goal of the Research Was to Discover the Attitudes,feelings,and