If the goal of the research was to provide a demographic and lifestyle profile of a heavy user of a product,then the preferred type of research would be _______.
A)quantitative research
B)qualitative research
C)process analysis
D)formal analysis
E)none of these

Question

Quizplus · Accepted Answer

Quantitative research is used to collect data that can be quantified and used to make generalizations about a population. In this case, the goal is to provide a demographic and lifestyle profile of a heavy user of a product, so quantitative research would be the preferred type of research.

If the Goal of the Research Was to Provide a Demographic