If a researcher wants to make a multi-million dollar decision as to whether to launch a new product s/he would be well advised to use:
A)qualitative research only.
B)quantitative research only.
C)a combination of qualitative and quantitative research.
D)none of these

Question

Quizplus · Accepted Answer

Making a multi-million dollar decision requires a well-rounded understanding of the market and consumers, which can be achieved through a combination of qualitative research (to gain in-depth insights into consumer behavior) and quantitative research (to gather statistical data on market trends). Using both types of research methods will provide a more comprehensive understanding of the potential success of the new product, allowing for a more informed decision.

If a Researcher Wants to Make a Multi-Million Dollar Decision