Britney, a manager in an advertising firm, was assigned a team and asked to come up with ideas for an advertising campaign. Britney briefed her team and outlined the purpose of the meeting clearly, after which she asked the members to individually generate ideas and bring their list to the next meeting. In the second meeting, the ideas were compiled, doubts clarified, and ideas built-on, after which the members were then asked to individually rank the ideas and submit the list to Britney, who tabulated the scores and created a list of the five highest rated ideas. Britney used ________ to generate the ideas.
A) cross-training
B) conflict management
C) positional rotation
D) cognitive bias
E) nominal group technique

Question

Quizplus · Accepted Answer

Nominal group technique starts off by bringing the team together and outlining the purpose of the meeting. The next step takes place on an individual level, however, as members have a set period of time to write down their own ideas on a piece of paper. The subsequent step goes back into the team setting, as members share their ideas with the team in a round-robin fashion. After the ideas are recorded, members have a discussion intended to clarify the ideas and build on the ideas of others. After this, it's back to an individual environment; members rank order ideas on a card that they submit to a facilitator. A facilitator then tabulates the scores to determine the winning idea.

Britney, a Manager in an Advertising Firm, Was Assigned a Team