Silas, Jerome, and Sasha are members of the marketing team at Widget Innovations, Inc. (WII), and are responsible for generating ideas for new marketing strategies. Silas has done a phenomenal job in gathering information necessary to help the team understand the desires and needs of the client. All things being equal, Sasha has the best record of making good recommendations to Alvaro, the vice president of marketing. Jerome can make some good recommendations, but sometimes his recommendations are completely off base. Usually, Alvaro pays careful attention to what Sasha has to say, but he generally does not pay much attention to what Jerome proposes. In addition to Alvaro, Sasha has been meeting with the vice president of operations and other members of the executive team to gain support for their request to increase the marketing budget. According to research, the best way for Silas, Jerome, and Sasha to improve their team hierarchical sensitivity would be to implement
A) groupthink.
B) action learning.
C) collaborative problem solving.
D) nominal group technique.
E) personal clarification.

Question

Quizplus · Accepted Answer

Nominal group technique can be used to improve their team hierarchical sensitivity. Similar to a traditional brainstorming session, this process starts off by bringing the team together and outlining the purpose of the meeting. The next step takes place on an individual level, however, as members have a set period of time to write down their own ideas on a piece of paper. The subsequent step goes back into the team setting as members share their ideas with the team in a round-robin fashion. After the ideas are recorded, members have a discussion intended to clarify the ideas and build on the ideas of others. After this, it's back to an individual environment; members rank order ideas on a card that they submit to a facilitator. A facilitator then tabulates the scores to determine the highest rated idea.

Silas, Jerome, and Sasha Are Members of the Marketing Team