A manufacturer of desserts tested a new five-minute dessert on working females.A marketing research firm was employed to measure consumer response to the dessert.The results of the survey were dismal.The manufacturer was sure the new quickie dessert would be appealing to working females.A follow-up focus group revealed that working females without children were not interested in the new idea,but working females with children were.What kind of error was evident in the initial survey?
A) sample frame error
B) random error
C) population specification error
D) surrogate information error
E) none of these
Correct Answer:
Verified
Q2: The fact that not every household has
Q3: The difference between the sample value and
Q4: Which of the following is currently the
Q5: A marketing researcher subcontracts the data collection
Q6: This type of sample design error can
Q7: Which of the following is an example
Q8: Collecting information such as consumer demographics and
Q9: To determine how the same group of
Q10: A researcher hired 20 interviewers to conduct
Q11: Which of the following is an advantage
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents