Surveys have a low rate of usage in marketing research compared to other means of data collection.

Question

Quizplus · Accepted Answer

Surveys are actually one of the most commonly used methods of data collection in marketing research, due to their versatility and ability to reach a large number of respondents. Other methods, such as focus groups or in-depth interviews, are often used in conjunction with surveys to provide more in-depth insights.

Surveys Have a Low Rate of Usage in Marketing Research