Which is the weakest form of validity?
A) content
B) face
C) construct
D) criterion related
E) none of these
Correct Answer:
Verified
Q12: If the same instrument gives consistent results
Q13: If the researcher wishes to measure something
Q14: Brand loyalty has been defined as "A
Q15: This level of measurement would have the
Q16: The Cronbach alpha technique gives researchers an
Q18: _ specifies which observable characteristics will be
Q19: Ranking questions generally produces _ level of
Q20: _ is a guide,a method,or a command
Q21: A nominal scale provides the researcher with
Q22: In marketing research,this level of measurement is
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