_______________ specifies which observable characteristics will be measured and the process for assigning a value to the concept.
A) Operational definition
B) Constitutive definition
C) Concept
D) Rule
E) Valid concept
Correct Answer:
Verified
Q13: If the researcher wishes to measure something
Q14: Brand loyalty has been defined as "A
Q15: This level of measurement would have the
Q16: The Cronbach alpha technique gives researchers an
Q17: Which is the weakest form of validity?
A)content
B)face
C)construct
D)criterion
Q19: Ranking questions generally produces _ level of
Q20: _ is a guide,a method,or a command
Q21: A nominal scale provides the researcher with
Q22: In marketing research,this level of measurement is
Q23: An ordinal scale can be used when
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