An ordinal scale can be used when the researcher is interested in knowing which brand a consumer prefers in a product category.
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Q18: _ specifies which observable characteristics will be
Q19: Ranking questions generally produces _ level of
Q20: _ is a guide,a method,or a command
Q21: A nominal scale provides the researcher with
Q22: In marketing research,this level of measurement is
Q24: What level of measurement would the following
Q25: A constitutive definition is similar to a
Q26: Interval scales are preferable to ordinal scales
Q27: Which of the following types of scales
Q28: _ are specific types of concepts that
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