Which of the following was perceived as the most important interpersonal factor between marketing research suppliers and users?

Question

Quizplus · Accepted Answer

Perceived integrity of the researcher was perceived as the most important interpersonal factor between marketing research suppliers and users. This is because clients need to trust that the researcher will conduct the research with honesty, ethics, and objectivity. Without integrity, clients may doubt the accuracy and reliability of the research findings.

Which of the Following Was Perceived as the Most Important