A major problem with the effective use of marketing research information is that different marketing managers use and value research information differently.

Question

Quizplus · Accepted Answer

Different marketing managers may have different preferences for research methods, data sources, and interpretation of results, leading to varied use and value of the information gathered. It is important for organizations to have a clear understanding of the needs and preferences of their target market and to use research information effectively to inform decision-making.

A Major Problem with the Effective Use of Marketing Research