Top management's support and approval of marketing research has little to do with how effectively the results of the report are utilized by middle marketing managers.

Question

Quizplus · Accepted Answer

Top management's support and approval are crucial for the effective utilization of marketing research results, as it influences resource allocation, prioritization of findings, and the overall strategic direction, thereby affecting how middle marketing managers can implement and benefit from the research insights.

Top Management's Support and Approval of Marketing Research Has Little