An approach to marketing that involves the entire business organization in the process of satisfying customers' needs while achieving the organization's goals is called
A) market utility.
B) market segmentation.
C) marketing systems.
D) the marketing concept.
E) the market plan.

Question

Quizplus · Accepted Answer

The marketing concept is an approach to marketing that emphasizes the importance of understanding and meeting the needs and wants of customers while also achieving the organization's goals. This approach involves the entire business organization in the process of creating value for customers, and it requires a coordinated effort across different departments and functions. The marketing concept is a customer-centric approach that is focused on building long-term relationships with customers based on trust and mutual benefit. It is widely accepted as the most effective approach to marketing in today's competitive marketplace.

An Approach to Marketing That Involves the Entire Business Organization