Kari and Carole recently opened a local candy store. They considered the entire market of candy eaters as their market. Which targeting strategy did they use in choosing a target market for their store?
A) Market segmentation
B) Undifferentiated approach
C) Differentiated
D) Concentrated
E) The marketing-mix approach

Question

Quizplus · Accepted Answer

Kari and Carole used an undifferentiated approach in choosing a target market for their candy store by considering the entire market of candy eaters as their target. They did not segment or differentiate the market based on specific characteristics or preferences.

Kari and Carole Recently Opened a Local Candy Store