A market segment toward which a company directs its marketing effort is called a
A) marketing group.
B) marketing sample.
C) target market.
D) consumer market.
E) marketing median.

Question

Quizplus · Accepted Answer

A target market is the specific group of people or organizations that a company aims to reach with its marketing efforts. This group is chosen based on various factors such as demographics, psychographics, behavior, and needs. By targeting a specific market segment, a company can tailor its marketing strategies and messages to better appeal to that audience, thus increasing the effectiveness of its overall marketing efforts.

A Market Segment Toward Which a Company Directs Its Marketing