Car manufacturers tend to use the ____ approach in choosing their target market.
A) product differentiation
B) undifferentiated
C) differentiated
D) target market
E) marketing-mix

Question

Quizplus · Accepted Answer

Car manufacturers tend to use the differentiated approach in choosing their target market. This means that they segment the market based on different factors such as demographics, psychographics, and behavior, and then select one or more segments to target based on their unique needs and wants. This allows them to tailor their marketing mix and product offerings to better meet the specific needs of each segment, thereby increasing their chances of success in the market.

Car Manufacturers Tend to Use the ____ Approach in Choosing