When Target decides the number and locations of warehouses it needs to build and operate, it is addressing the ____ element of the marketing mix.
A) price
B) distribution
C) promotion
D) storage
E) product

Question

Quizplus · Accepted Answer

Distribution, also known as place, is the element of the marketing mix that deals with getting the product to the customer. This includes decisions about the number and locations of warehouses or other distribution centers necessary to ensure efficient delivery of the product to the target market. Therefore, Target's decision about the number and locations of warehouses relates to the distribution element of the marketing mix.

When Target Decides the Number and Locations of Warehouses It