Bags Unlimited is using a combination of advertising and personal selling to increase the sales of its purses, backpack, and computer bags. This activity involves the ____ ingredient of the marketing mix.
A) distribution
B) promotion
C) pricing
D) timing
E) product

Question

Quizplus · Accepted Answer

The combination of advertising and personal selling is a part of the promotional ingredient of the marketing mix, which involves all the activities used to communicate and promote the product to the target customers.

Bags Unlimited Is Using a Combination of Advertising and Personal