The forces that make up the external marketing environment of a firm
A) have little effect on internal operations.
B) can be controlled to the firm's advantage.
C) result from the operations of the firm.
D) are generally beyond the firm's control.
E) include price, promotion, distribution, and product.

Question

Quizplus · Accepted Answer

The external marketing environment factors such as economic conditions, political and legal factors, social and cultural factors, technological advancements, and competitors are generally beyond the control of the firm. Therefore, the firm needs to strategize and adapt to these factors to survive and succeed in the market. The other choices in the options do not accurately reflect the forces that make up the external marketing environment of a firm.

The Forces That Make Up the External Marketing Environment of a Firm