When KFC Corporation decides on brand names, package designs, sizes of orders, and flavors of sauces and recipes, it is controlling which element of the marketing mix?
A) Price
B) Distribution
C) Product
D) Promotion
E) Chicken

Question

Quizplus · Accepted Answer

Product. KFC's decisions on brand names, package designs, sizes of orders, and flavors of sauces and recipes are all related to the product element of the marketing mix.

When KFC Corporation Decides on Brand Names, Package Designs, Sizes