The ingredient of the marketing mix concerned with both base prices and various kinds of discounts is
A) quality.
B) promotion.
C) pricing.
D) product.
E) distribution.

Question

Quizplus · Accepted Answer

Pricing is the ingredient of the marketing mix concerned with base prices and various kinds of discounts. It involves determining the appropriate price for a product or service considering factors such as production cost, competition, and customer demand. Pricing strategies may also involve offering discounts such as promotional discounts, volume discounts, or seasonal discounts to incentivize customers to purchase the product.

The Ingredient of the Marketing Mix Concerned with Both Base