The elements of the marketing mix are combined to
A) demonstrate the expertise of the marketing staff.
B) meet product display requirements.
C) encourage in-house support for marketing.
D) fulfill trade show and other promotional commitments.
E) satisfy the target market.

Question

Quizplus · Accepted Answer

The primary purpose of the marketing mix is to satisfy the needs and preferences of the target market. The various elements of the marketing mix are combined to create a product, price, promotion, and distribution strategy that appeals to the target market and meets their needs. While the other options may be secondary benefits or considerations, the primary focus of the marketing mix is on satisfying the target market.

The Elements of the Marketing Mix Are Combined to