IRI, a marketing research firm, has been contracted by T-Fal to evaluate the market performance of a new line of cookware. Which of the following is not likely to be a step in IRI's research process?

Question

Quizplus · Accepted Answer

Although evaluating the market performance of the cookware and making decisions about its acceptability are the end goals of IRI's research, it is not likely to be a step in the research process itself. The research process typically includes designing the research project, collecting data, interpreting the research data, and reporting data to the client.

IRI, a Marketing Research Firm, Has Been Contracted by T-Fal