Erica goes to a drugstore and purchases toothpaste. What type of purchase process did Erica most likely use?

Name: Erica goes to a drugstore and purchases toothpaste. What type of purchase process did Erica most likely use?
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Question

Quizplus · Accepted Answer

Purchasing toothpaste is usually a low involvement product that doesn't require extensive research or consideration. Therefore, Erica most likely used routine response behavior, buying the same toothpaste she usually buys without much thought.

Erica Goes to a Drugstore and Purchases Toothpaste