Sales are only forecasted in the long range, covering more than five years.
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Q189: Marketing research, like a marketing information system,
Q190: The distribution ingredient is concerned only with
Q191: Sales forecasts generally are not affected by
Q192: A marketing plan is a written document
Q193: Buying behavior may be defined as the
Q195: Consumers are usually better informed than business
Q196: Sales forecasts are used by managers in
Q197: A marketing information system provides information for
Q198: Long-range marketing plans typically cover two years.
Q199: A marketing plan specifies an organization's resources,
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