A Marketing Plan Specifies an Organization's Resources, Objectives, Strategies and Implementation
A marketing plan specifies an organization's resources, objectives, strategies and implementation, and control efforts to be used in marketing a specific product or product group.
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Q191: Sales forecasts generally are not affected by
Q192: A marketing plan is a written document
Q193: Buying behavior may be defined as the
Q194: Sales are only forecasted in the long
Q195: Consumers are usually better informed than business
Q196: Sales forecasts are used by managers in
Q197: A marketing information system provides information for
Q198: Long-range marketing plans typically cover two years.
Q200: A marketing information system manages information from
Q201: Marketers are most interested in discretionary income
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