A marketing information system manages information from both internal and external sources.

Question

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A marketing information system (MIS) is designed to manage information from both internal and external sources. Internal sources may include data from sales reports, customer demographics, and inventory levels, while external sources may include market research reports, industry publications, and social media monitoring. By integrating data from both internal and external sources, an MIS can provide a comprehensive view of a company's marketing activities and help inform decision-making.

A Marketing Information System Manages Information from Both Internal and External