Compare and contrast intensive, selective, and exclusive distribution. Give an example of a product that normally would be distributed in this way for each type of market coverage.

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The Answer is Intensive, selective, and exclusive distribution are three different strategies for how a company chooses to distribute its products to consumers.

Intensive distribution involves making a product available in as many outlets as possible. This strategy is often used for products with high demand and low consumer involvement, such as convenience goods. An example of a product that would be distributed intensively is Coca-Cola. You can find Coca-Cola products in almost every grocery store, convenience store, and vending machine.

Selective distribution involves using a limited number of outlets to sell a product. This strategy is often used for products that require a higher level of customer service or expertise, such as electronics or luxury goods. An example of a product that would be distributed selectively is Apple's iPhone. Apple chooses to sell its products through authorized retailers and its own stores, rather than making them available in every possible outlet.

Exclusive distribution involves granting exclusive rights to sell a product in a specific geographic area or to a specific retailer. This strategy is often used for luxury or specialty products. An example of a product that would be distributed exclusively is Rolex watches. Rolex only sells its watches through authorized dealers and its own stores, maintaining a level of exclusivity and control over the distribution of its products.

In summary, intensive distribution is for products with high demand, selective distribution is for products that require a higher level of customer service, and exclusive distribution is for luxury or specialty products. Each strategy has its own advantages and is chosen based on the specific needs and characteristics of the product and target market.

Compare and Contrast Intensive, Selective, and Exclusive Distribution