D-Tree for Less
Joey and Allison (husband and wife) decided that they wanted to open their own retail stores. This was something that Allison had wanted to do since her father lost his business when she was young. Joey believed that Allison would be great at running a business, so he planned to start his own business to bring in additional money.
Allison first thought of opening a retail-store franchise, but felt it would be too restrictive. She finally decided to open something similar to her father's original smaller store, but to do it in a big way. She called it D-Tree for Less, and her slogan was "Dupree Back in Action." Her father's name was Dupree. The store would sell home furnishings, appliances, clothing for all, and other items in different parts of the store. Given the size of the store, Allison felt that she would need at least 30 employees just to run everything smoothly.
Once Allison's store was up and running, Joey started his own large specialty store selling only fishing equipment. Joey kept his prices significantly lower than the competition, since he was going after volume business. Joey opened his store in a major shopping center in the hopes that it would bring in more foot traffic.
Allison's store got so big over time that she had to build a separate warehouse to hold additional inventory and large appliances. Allison realized that this would require many new hires and a lot of training. She did not have time for it, so she delegated this responsibility to a manager. Allison knew that her business was going to thrive; she just wished her father were around to see it.
-Refer to D-Tree for Less. Allison's business can be described as which of the following?
A) Chain retailer
B) Generic retailer
C) Convenience retailer
D) Promotion retailer
E) Independent retailer
Correct Answer:
Verified
Q1: D-Tree for Less
Joey and Allison (husband and
Q2: Identify and describe the major types of
Q3: Compare and contrast intensive, selective, and exclusive
Q4: XYZ & ABC
XYZ Furniture is a manufacturer
Q5: How many retail outlets would you expect
Q7: What is supply chain management, and what
Q8: D-Tree for Less
Joey and Allison (husband and
Q9: What is the fastest and most expensive
Q10: What services do wholesalers provide to retailers?
Q11: What channels of distribution are used to
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