XYZ & ABC
XYZ Furniture is a manufacturer of contemporary furniture that sells its products through retail stores throughout the country. XYZ management wants to explore different channels of distribution and feels that the company should use all available outlets to sell its products. ABC Distributors has brought a proposal to the company to be its wholesaler. As a wholesaler, ABC represents many different companies and sells various products to many different retailers. ABC hopes that, with such a wide variety, the company will be able to keep profits high if one product or manufacturer should fail.
-Refer to XYZ & ABC. When the XYZ management feels that it should use all available outlets for its furniture, what type of distribution is the company interested in using?
A) Exclusive distribution
B) Intensive distribution
C) Internal distribution
D) Selective distribution
E) Inclusive distribution
Correct Answer:
Verified
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