The three types of vertical marketing systems are
A) contractual, corporate, and authoritative.
B) corporate, administered, and contractual.
C) administered, contractual, and combination.
D) administered, corporate, and legal.
E) legal, corporate, and consensual.

Question

Quizplus · Accepted Answer

The three types of vertical marketing systems are corporate, administered, and contractual. Corporate systems are unified through a single owner. Administered systems coordinate successive stages of production and distribution through the size and power of one of the parties. Contractual systems are made up of independent firms at different levels of production and distribution that join together through contracts.

The Three Types of Vertical Marketing Systems Are