Steinway, a manufacturer of custom-made, concert-quality grand pianos, would most likely choose ____ distribution for its products.
A) intensive
B) Internet
C) comprehensive
D) exclusive
E) selective

Question

Quizplus · Accepted Answer

Steinway is a high-end, luxury brand that aims to create a perception of exclusivity in the market. Therefore, it would likely choose an exclusive distribution strategy, limiting the availability of its grand pianos to select dealerships and showrooms. This would help to maintain the brand's prestige and perceived value while also allowing for a more personalized and high-end customer experience.

Steinway, a Manufacturer of Custom-Made, Concert-Quality Grand Pianos, Would Most