Anheuser-Busch Brewing purchases Lone Star Distribution, a beer distribution company in San Antonio, Texas. This is an example of a(n) ____ VMS.
A) agency
B) corporate
C) contractual
D) administered
E) cooperative

Question

Quizplus · Accepted Answer

Anheuser-Busch Brewing's purchase of Lone Star Distribution indicates a corporate vertical marketing system, where a parent company owns the entire distribution channel, from production to distribution, for greater control and efficiency.

Anheuser-Busch Brewing Purchases Lone Star Distribution, a Beer Distribution Company