Gap manufactures clothing and then sends it to its Gap, Old Navy, and Banana Republic stores. Gap is involved in
A) contractual VMS.
B) corporate VMS.
C) intensive distribution.
D) administered VMS.
E) business VMS.

Question

Quizplus · Accepted Answer

In a corporate VMS, a single company owns and controls multiple levels of the distribution channel, from manufacturing to retailing. This is the case with Gap, which manufactures clothing and distributes it to its own Gap, Old Navy, and Banana Republic stores.

Gap Manufactures Clothing and Then Sends It to Its Gap