Consumers who strongly feel that the distribution channel should be made as short as possible also assume that the fewer the intermediaries, the
A) less convenient the system.
B) lower the price.
C) higher the price.
D) more marginal the product.
E) more traditional the system.

Question

Quizplus · Accepted Answer

Consumers who advocate for a short distribution channel usually assume that fewer intermediaries will lead to lower prices as there will be less markup by each intermediary in the chain.

Consumers Who Strongly Feel That the Distribution Channel Should Be