A large restaurant with locations throughout the United States has a long-term partnership with Tyson for its poultry and a produce distributor for its fruits and vegetables. These relationships reduce inefficiencies and costs and result in higher customer satisfaction. This restaurant is successfully using
A) exclusive distribution.
B) vertical channel integration.
C) supply-chain management.
D) intensive distribution.
E) wholesale intermediaries.

Question

Quizplus · Accepted Answer

The restaurant's long-term partnerships with Tyson and a produce distributor demonstrate that they are effectively managing their supply chain. This enables them to reduce inefficiencies and costs, resulting in higher customer satisfaction. Therefore, the best choice is supply-chain management.

A Large Restaurant with Locations Throughout the United States Has